food ad

Kim Kardashian lying on a bed, half-dressed will surely make you want to go out and buy this salad.  At least that is what the Carl's Jr. marketing team is hoping.  She’s sprawled out on a bed seductively eyeing a chicken salad.  There’s a Carl’s Jr. bag in the background with just the image of the famous star showing and a diet coke.  Kim Kardashian is known for her famous family and her beautiful appearance.  Carl’s Jr. is trying to appeal to our desire to be attractive, and if you eat this salad you’ll maintain a beautiful image.  It’s also intended to inspire us to eat healthy.  The ad’s audience is for both young women and men.  Men will be drawn in by Kim K’s sex appeal and will watch the whole commercial just to see how much will be revealed.  Women will pay attention because there are many women that would like to have her body.  I think women will notice the salad, but not so sure if men will. One detail that is hard to notice in the image, but obvious in the commercial is the drop of dressing that is on her bottom lip dripping down into her cleavage.  The creator is again trying to play on the idea that sex sells, even with food.  The salad is endorsed by Kim K, so of course it's healthy to eat because she promotes Quicktrim, a diet regimen.  They are showing her beautiful physically fit skin to sell a salad.  The viewer notices cleavage, she’s only wearing a robe, and her thigh is very visible.  The salad is even perfectly arranged in the bowl.  A perfect salad equals a beautiful healthy woman according to Carl’s Jr.  The Carl’s Jr. salad advertisement supports society’s desire to look and eat a specific way. 


http://www.youtube.com/watch?v=cYWQ5sX0-5Q&feature=player_embedded



My comment
http://kirstiv.blogspot.com/2010/10/ad-100810.html#comments